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A Canadian Made Fruit Press - The Apple Cider Press and Fruit Press and GrinderIntroduction to the Product The Apple Cider Press and Fruit Press and Grinder is a device designed to both press and grind a variety of fruits, including pears, grapes and apples (Berry Hill Limited, 2014). The frame of the appliance is made of kiln dried wood and consists of three main components; centre posts (four by four inches), leg braces (two by four inches), and headers (six by six inches) located at the bottom and the top of the frame. The joints of the frame are cross-bolted and dowelled to provide added strength. Upon assembly, the frame is approximately thirty-six inches in height. The next component, bolted to the top header of the frame, is the fruit grinder. This half-inch plastic tub with stainless steel screws, is designed to shred apart fruit, thus maximizing the juice yield. The pressing screw is one inch in diameter and has an Acme machined thread to ensure non-binding cranking. The cross handle of the pressing screw is twelve inches in length and is also made entirely of steel. To ensure food safety, the grinder itself does not contain any wooden components as wood has a tendency to absorb bacteria and odours (Berry Hill Limited, 2014). Directly below the fruit grinder is the pressing table and tub (Berry Hill Limited, 2014). The tub is twelve inches in diameter and is made of slats of hardwood with stainless steel bands (Berry Hill Limited, 2014). The tub is comprised of wood and as a result, will require regular cleaning (K. Fox, personal communication, November 8, 2014). Within the tub is a pressing bag made of a nylon mesh that filters the pulp (Berry Hill Limited, 2014). Directly beneath the tub is a plastic collection tray with a hole, that enables the juice to be collected in some sort of bucket (K. Fox, personal communication, November 8, 2014). Since the tray is made of plastic it will not collect bacteria or rot (Berry Hill Limited, 2014). The Apple Cider Press and Fruit Press and Grinder has a one year warranty (K. Fox, personal communication, November 4, 2014). About the Company and Its Product The Apple Cider Press and Fruit Press and Grinder is sold by Berry Hill Limited, commonly referred to as Berry Hill (Berry Hill Limited, 2014). Berry Hill, established in 1946, is a family owned business that markets a wide range of unique products (Berry Hill Limited, 2014). The company serves its cliental through both retail sales and mail orders (Berry Hill Limited, 2014). The store and head office are located in St. Thomas, Ontario; however, the company serves cliental on an international level (Berry Hill Limited, 2014). Berry Hill Limited developed the design for the Apple Cider Press and Fruit Press and Grinder and is responsible for the assembly, but the individual components of the press are sourced in from seven Canadian companies (K. Fox, personal communication, November 4, 2014). Names of the specific companies cannot be disclosed for confidentiality reasons (K. Fox, personal communication, November 4, 2014). Attributes of the Apple Cider Press and Fruit Press and Grinder Company (Retailer) and Location Berry Hill Ltd., St. Thomas, Canada (Berry Hill Limited, 2014) Name of Fruit Press Apple Cider Press and Fruit Press and Grinder (Berry Hill Limited, 2014) Country of Manufacture Canada (K. Fox, personal communication, November 4, 2014) Price $899.99 CND, shipping not included (Berry Hill Limited, 2014) Warranty One year (K. Fox, personal communication, November 4, 2014) Assembly Required Some assembly required (Berry Hill Limited, 2014) Dimensions (LxWxH) 36 inches in height (Berry Hill Limited, 2014) Contact Berry Hill Limited for information regarding Width and Height (Berry Hill Limited, 2014) Volume/Capacity One bushel of apples (K. Fox, personal communication, November 17, 2014) Minimum Order Quantity Any Quantity (K. Fox, personal communication, November 4, 2014) Product Identification Product Code: FP3 (Berry Hill Limited, 2014) Cost Analysis The Apple Cider Press and Fruit Press and Grinder is valued just under nine hundred dollars ($899.99), without taking into account the additional costs of shipment (Berry Hill Limited, 2014). Storage of the Fruit Press and Juice The Apple Cider Press and Fruit Press and Grinder is built with high durability so as to last for many years of use (Berry Hill Limited, 2014). There are no specified requirements in terms of its storage (Bonnie, personal communication, November 20, 2014). In many cases, specifically in Canada, fruit juice that is sold commercially is pasteurized (Government of Canada, 2013). Pasteurization refers to a procedure by which disease causing organisms that may exist in juice are eliminated with the use of ultraviolet light or heat. The nutritional value of the product is maintained and the juice is considered safe if consumed. Most producers are known to pasteurize their juice; however, certain venues, such as farmers' markets and roadside stands provide unpasteurized products. Pasteurized juices can exist as shelf-stable products, meaning that they are unrefrigerated, whereas unpasteurized products should be refrigerated (Government of Canada, 2013). Benefits For Canada The owner of Berry Hill Limited stated that a significant increase in the sale of the good would enable him to hire more employees, increasing employment opportunities for Canadian citizens (K. Fox, personal communication, November 4, 2014). 35References Berry Hill Limited. (2014). Berry Hill Limited Since 1946. Retrieved from http://www.berryhill.ca/ Bonnie. (2014). Personal communication by phone (1-800- 668-3072). Date: November 20, 2014. Bonnie is a Customer Service Representative for Berry Hill Limited. Fox, K. (2014). Personal communication by phone (800- 668-3072). Date: November 4, 2014. K. Fox is the owner of Berry Hill Limited. Fox, K. (2014). Personal communication by text message (800-668-3072). Date: November 8-November 17, 2014. K. Fox is the owner of Berry Hill Limited. Government of Canada. (2013). Unpasteurized juice and cider. Retrieved from http://healthycanadians.gc.ca/eating- nutrition/safety-salubrite/unpasteurized-pasteurises- eng.php#a1 |